Last updated: June 18, 2026 

This store and website are operated by FutureShirts, Inc. ("we," "us," or "our") and are hosted on Shopify. This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, contact us, or otherwise interact with us. In this Privacy Policy, the "Services" include our websites, online stores, hosted pages or platforms, marketing communications, and any related digital experiences we make available. If we make available mobile applications, event or ticketing experiences, contests, promotions, surveys, discussion boards, social media features, or other related offerings, this Privacy Policy also applies to those Services unless a separate privacy policy is presented. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy. 

Personal Information We Collect or Process 

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information: contact details such as your name, billing address, shipping address, phone number, email address, and, where relevant, date of birth; payment and transaction information such as payment method details, payment confirmation, order details, purchases, returns, exchanges, cancellations, statutory withdrawal or cancellation requests where applicable, past transactions, and related payment or refund information; account information such as your username, password, saved preferences, settings, and login details; communications with us, including customer service requests, chat, SMS, telephone, social media, or email correspondence, and information you provide when contacting support; content and submissions you choose to provide, such as product reviews, survey responses, contest or promotion entries, discussion board or community content, photographs, images, comments, and other user-generated content, including any optional reason, comment, or selected-item information you submit in connection with a return, exchange, or statutory withdrawal or cancellation request; device, browser, and usage information such as your IP address, browser type and version, browser plug-in types, device identifiers, operating system, platform, pages viewed, items added to cart, referring URLs, page interaction information, approximate or, where permitted and enabled, more precise location information, mobile network information, and interactions with the Services, emails, or advertisements; marketing and preference information such as your subscription status, consent choices, campaign engagement, shopping interests, and advertising preferences; information received from connected accounts or social sign-on tools when you choose to use them, which may include profile details and other information you authorize those services to share with us; accessibility-related information you choose to provide or that is necessary to support accessibility features on the Services; and tax, fraud-prevention, shipping, returns-related, verification, and recordkeeping information needed to calculate taxes, fulfill and ship orders, process returns, exchanges, or statutory withdrawal or cancellation requests where applicable, verify order details, prevent fraud, and maintain our records and audit trails. 

Personal Information Sources 

We may collect personal information from the following sources: directly from you, including when you create an account, place an order, sign up for marketing messages, participate in a contest, promotion, or survey, post a review or other content, use social media or community features, contact customer support, request a return or exchange, submit a statutory withdrawal or cancellation request where applicable, attend or interact with an event or ticketing experience we operate, or otherwise provide us with information; automatically through the Services, including through cookies, pixels, web beacons, analytics tools, accessibility tools, device technologies, and similar technologies when you browse or interact with our website, hosted pages, emails, advertisements, mobile experiences, or other digital services; from our service providers that support the operation of the Services, including providers that help us operate the store, communicate with customers, process transactions, fulfill and ship orders, manage returns, exchanges, and statutory withdrawal or cancellation workflows where applicable, calculate taxes, improve site accessibility, measure performance, support SMS or other communications, and support advertising and analytics activities; from connected accounts, social sign-on providers, and other third-party platforms when you choose to link, log in through, or otherwise connect those services to the Services; from our order, transaction, and platform records, including information used to verify order details or associate a request with the relevant order or customer record; and from our advertising, analytics, and business partners or other third parties, including when you interact with our advertisements, marketing campaigns, or social media content. 

How We Use Your Personal Information 

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes: 

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges, statutory withdrawal or cancellation requests where applicable, or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate returns, exchanges, or withdrawal or cancellation workflows where applicable, to send related confirmations, to maintain related records and audit trails, to enable you to post reviews or participate in community or social features, to administer contests, promotions, sweepstakes, or surveys, and to create a customized shopping or event experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services. 

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, to measure campaign performance, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. Where required by law, we will obtain consent for certain marketing or advertising activities, and you may withdraw that consent or opt out at any time using the methods described in this Privacy Policy. 

Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. 

Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. 

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. 

How We Disclose Personal Information 

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include: 

With Shopify, service providers, and other third parties who perform services on our behalf, including providers of e-commerce infrastructure, payment processing, data analytics, customer support, communications, SMS or other messaging services, cloud storage, fulfillment and shipping, returns and exchanges, tax compliance, accessibility support, fraud prevention, security, promotions administration, and event or ticketing support. 

With business, advertising, analytics, and marketing partners to measure campaign performance, support marketing activities, personalize content, and advertise to you on the Services and on third-party platforms. Depending on where you reside and how applicable law defines these activities, you may have the right to direct us not to use or disclose certain personal information for targeted advertising, sharing, or similar purposes. You can exercise available opt-out rights through any privacy choices, cookie settings, or other privacy controls made available on our website, or by contacting us using the details below. 

When you direct us to do so, request that we do so, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products, administer a promotion or event, support your use of discussion boards, reviews, or social media widgets, or enable connected accounts or login integrations. 

With the brand, merchant, or other business on whose behalf the Services are operated, including where necessary to establish, support, transition, or wind down the services we provide. This may include disclosing relevant customer, order, account, support, and related business records in connection with onboarding, offboarding, a change in store ownership or control, migration to another provider or platform, termination of a service relationship, or a similar business transition, to the extent permitted by applicable law and consistent with our contractual obligations. We may retain certain related records where necessary to comply with legal, tax, accounting, audit, fraud-prevention, recordkeeping, dispute-resolution, or enforcement obligations, or to protect our rights and interests. 

With our affiliates or otherwise within our corporate group. 

In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others. 

Relationship with Shopify 

The Services are hosted by Shopify, which provides the e-commerce platform we use to operate the store. In connection with hosting, checkout, payments support, order management, fraud prevention, analytics, and related commerce functionality, Shopify may collect and process certain personal information about your interactions with the Services. We may also use certain Shopify features that help us operate, improve, protect, and personalize the Services, including features used to support order verification, returns, exchanges, and related customer service or operational workflows. In some cases, those features may involve Shopify processing personal information based on your interactions with our store, with other merchants, and with Shopify. Depending on the feature and the applicable law, Shopify may process certain personal information for its own purposes and may be responsible for responding to requests relating to data it controls. For more information about how Shopify processes personal information, please refer to Shopify’s consumer privacy information. 

Cookies and Tracking Technologies 

We and our service providers may use cookies, pixels, web beacons, SDKs, and similar technologies to operate the Services, remember your preferences, maintain security, understand how users interact with the Services, measure the effectiveness of marketing campaigns, and personalize content and advertising. These technologies may collect information about your browser, device, usage, and interactions over time and across different websites, apps, or services. Depending on the Services and applicable law, we may use categories of technologies such as strictly necessary technologies, analytics or performance technologies, functionality technologies, advertising or targeting technologies, and social media technologies. Where available, you can manage certain cookie and tracking choices through privacy choices, cookie settings, browser or device controls, or other privacy controls made available on the Services. If you disable certain technologies, some features or functionality may not work as intended. Some advertising partners may also participate in industry choice programs that allow you to opt out of certain targeted advertising practices. We may also use pixels or similar technologies in emails or other communications to understand engagement, improve our communications, and support campaign measurement. 

Third Party Websites and Links 

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services. 

Children's Data 

The Services are not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law. If you are a parent or guardian and believe that a child has provided us with personal information, you may contact us using the details below so that we can review the situation and take appropriate action. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined by applicable law) the personal information of individuals under the age threshold specified by applicable law. 

Security and Retention of Your Information 

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. 

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. 

We may retain certain personal information for longer where necessary to comply with legal, tax, accounting, audit, fraud-prevention, recordkeeping, or dispute-resolution obligations, to enforce our agreements, or to protect our rights and interests, including records relating to orders, returns, exchanges, refunds, and statutory withdrawal or cancellation requests where applicable, even after a service relationship or transaction has ended. 

Your Rights and Choices 

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law. 

Right to Access / Know. You may have a right to request access to personal information that we hold about you. 

Right to Delete. You may have a right to request that we delete personal information we maintain about you. 

Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you. 

Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions. 

Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the “sale” or “share” of your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising,” as defined by applicable privacy laws. You can exercise available opt-out rights through the privacy choices, cookie settings, or other privacy controls presented on the Services, or by contacting us using the details below. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we are able to associate the device sending the signal with an account, we may apply the opt-out request to the account as well. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device. 

Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you have opted in to receive text messages from us, you may opt out at any time by replying STOP to a message from us or by contacting us using the details below. Mobile phone numbers and SMS opt-in or consent information will not be shared, sold, rented, or disclosed to third parties for their own marketing or promotional purposes, except as necessary to provide messaging services or as otherwise required by applicable law. If you opt out, we may still send you non-promotional communications, such as those about your account, orders, transactions, or ongoing customer service matters. 

If you reside in the European Economic Area ("EEA") or the United Kingdom ("UK"), and subject to exceptions and limitations provided by applicable law, you may exercise the following rights in addition to the rights outlined above: 

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes. 

Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal. 

EEA/UK Withdrawal or Cancellation Requests. In addition to privacy rights, if you reside in the EEA or the UK, you may have statutory rights to withdraw from or cancel certain distance or online purchases under applicable consumer law, subject to applicable conditions and exceptions. If you submit a withdrawal or cancellation request, we may process personal information such as your name, email address, order number, order and transaction details, timestamps relating to your request and any confirmation, selected items included in the request, any optional reason or comment you choose to provide, and related return, shipment, payment, or refund information, as applicable. We use this information to receive and document your request, verify eligibility and order details, send legally required or operational confirmations, administer the withdrawal, cancellation, or related return, process any applicable refund, maintain records and audit trails, comply with legal obligations, and help prevent fraud or abuse. We may also use technical identifiers and limited verification information to associate the request with the relevant order or customer record. Any such processing and retention will be carried out as permitted by applicable law. 

You may exercise any of these rights where indicated on the Services or by contacting us using the privacy contact details provided below. To submit a privacy request, please email privacy@futureshirts.com or write to FutureShirts, Attn: Privacy / Legal Department, 3720 Keystone Ave., Nashville, TN 37211. In some cases, Shopify may separately control certain personal information it processes to provide its platform and related services. For additional information about Shopify’s privacy practices and any rights you may have with respect to data Shopify controls, please refer to Shopify’s consumer privacy information. 

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law. 

You are responsible for keeping the personal information in your account or otherwise provided to us accurate, current, and complete, and you may contact us using the details below to request updates or corrections where applicable. 

Complaints 

If you have complaints about how we process your personal information, please contact us using the privacy contact details provided below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. 

International Transfers 

Please note that we may transfer, store, and process your personal information outside the country where you live. 

If we transfer your personal information out of the EEA or the UK, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, or another lawful transfer mechanism, unless the transfer is to a country that has been determined to provide an adequate level of protection. 

Changes to This Privacy Policy 

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law. 

Contact 

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please email us at privacy@futureshirts.com or write to FutureShirts, Attn: Privacy / Legal Department, 3720 Keystone Ave., Nashville, TN 37211. For purposes of applicable data protection laws, FutureShirts, Inc. is the data controller of your personal information.